To Blog, or Not To Blog, That is the Question...

Are you looking for an easy way to get more traffic to your website?  Do you want to establish your business as an authority or expert in your field? Do you want your current and future customers to know that you are up to date?  You need a blog on your website!  Without question content is king relevant to search engine results. It's been drilled into our marketing heads over and over. So, how do you create more content and refresh your site without rewriting it every month? Blogging. It really isn't a question of whether or not you should blog, rather how often and where. Here are some great benefits of adding a blog to your marketing strategy:

More traffic

Blogs help drive traffic to your website.  Each blog entry adds a page to your site therefore increasing the amount of pages to be read by potential customers.  Blogs are also able to be shared on social media which leads more exposure for your business and traffic to your site.  Users could see a special offer or a specific service you provide which could turn them into a customer. 

Authority in your field

If you want to establish your business as an authority or expert in your field, there is no better way than through blogging.  If your blog helps someone solve a problem, they will return for future questions or issues and your business.

Create a conversation

People love a personal connection.  Blog comments are a great way to connect with customers and create a conversation with them.  Be sure to reply to all comments promptly. 

Drives SEO

When you add a blog to your website, you will be updating your site more regularly and search engines thrive on fresh content.  When a search is performed, your website will be ranked higher because you have updated it with new content. Content is king, the more relevant and informative information you provide, the better your chances of being found.

There are a multitude of wonderful reasons for you to add a blog to your website! If you want to be seen online by potential customers that do not know you yet, then you need a blog! Contact Dot

Kom Consulting today to discuss how we can help you add a blog to your business website.