Are you looking for an easy way to get more traffic to your
website? Do you want to establish your
business as an authority or expert in your field? Do you want your current and
future customers to know that you are up to date? You need a blog on your website! Without question content is king relevant to search engine results. It's been drilled into our marketing heads over and over. So, how do you create more content and refresh your site without rewriting it every month? Blogging. It really isn't a question of whether or not you should blog, rather how often and where. Here are some great benefits of adding a blog to your marketing strategy:
Blogs help drive traffic to your website. Each blog entry adds a page to your site
therefore increasing the amount of pages to be read by potential
customers. Blogs are also able to be
shared on social media which leads more exposure for your business and traffic to
your site. Users could see a special
offer or a specific service you provide which could turn them into a
customer.
Authority in your
field
If you want to establish your business as an authority or
expert in your field, there is no better way than through blogging. If your blog helps someone solve a problem,
they will return for future questions or issues and your business.
Create a conversation
People love a personal connection. Blog comments are a great way to connect with
customers and create a conversation with them.
Be sure to reply to all comments promptly.
Drives SEO
When you add a blog to your website, you will be updating
your site more regularly and search engines thrive on fresh content. When a search is performed, your website will
be ranked higher because you have updated it with new content. Content is king,
the more relevant and informative information you provide, the better your
chances of being found.
There are a multitude of wonderful reasons for you to add a
blog to your website! If you want to be seen online by potential customers that do not know you yet, then you need a blog! Contact Dot
Kom
Consulting today to discuss how we can help you add a blog to your business
website.